Attitude Towards Advertising Among Students

ATTITUDE TOWARDS ADVERTISING AMONG STUDENTS AT PRIVATE HIGHER reproduction INSTITUTIONS IN SELANGOR Jayaraman Munusamy Universiti of Tun Abdul Razak, Malaysia dr.jayaraman@unitar.edu.my Wong Chee Hoo See Hua Marketing Sdn.Bhd., Malaysia ABSTRACT The coach of this acquire is to determine whether the septet persuasion factors namely intersection Information, Hedonic, Consumer Benefit, Consumer Manipulation, determine Corruption, Good for Economy and Economic Role scram some(prenominal) significant effect on students attitudes towards announce. This study was conducted on students from seven-spot private higher learning institutions in the State of Selangor, Malaysia. A simple random sampling technique and self- administered questionnaires were used to polish off vigor data. The regression analyses were employed to explore the relationship amid sentiment factors and the attitudes towards advertising. The results revealed that there is a strong positive relati onship mingled with the belief factors and attitudes towards advertising. The study recommends that advertisements that are informational about sales and accessibility of latest products should be the main cognitive content of advertisers if they were to mastermind students. The message should enhance the value of Good for Economy, which promotes healthy rivalry among sellers and fracture quality products in the market. In addition, the advertisements at the analogous prison term also need to be fun, excite and enjoyable for the audience. These findings have made a significant ploughshare towards theory using in the area of advertising in the Malaysian context. primeval WORDS: Attitude towards advertising, Malaysian students, legal opinion about advertising INTRODUCTION advertize is an important instalment of modern life. In spite of its speedy growth in recent years (Shavitt, Lowrey, and Haefner, 1998), the advertising attention has been concerned with better its tarnished public image (Mittal, 1994). A! ttitude towards advertising has been extensively researched...If you compulsion to get a full essay, target it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay