Long Term Customer Loyalty And Relationships - 775 Words

Long-Term Customer Loyalty and Relationships Educated and resourceful, today’s consumers are adept in validating assertions and quick to find alternatives if products do not measure up or add value (Kotler Keller, 2016). Consequently, firms must understand and use marketing relationship to develop a brand with products or services that meets customer needs and builds a connection to generate customer loyalty. In this regard, the customer oriented or customer-on-top business model is an effective method to meet and satisfy consumer demands to build, improve, and advance long-term customer loyalty. The customer-on-top model listens and responds to consumer needs by creating a connection and relationship between firms and consumers (Kotler Keller, 2016). Additionally, retention marketing rewards consumer behavior in a greater effort to retain long-term customers through offers of discounts and awards. Concept A common goal of some firms is to attract and keep consumers to achieve long-term sustainability and growth. To do this, marketing is the tool to convince consumers that a product or service meets their needs. Relationship marketing creates a connection with consumers and a firm through products or services to generate a better experience for both parties (Abubakar, Mokhtar, Abdullateef, 2013). One attribute in achieving relationship marketing and long-term customer loyalty is delivering satisfaction where pleased customers have favorable perceptions ofShow MoreRelatedThe Success Of Tesco And The Uk Supermarket Industry1143 Words   |  5 PagesKapferer (2004) stated that the majority of brand loyalty schemes in the UK supermarket industry are competitive in nature. This segment is highly competitive, as it is based upon capturing market share in the best possible manner to enhance the brand appeal and acceptance in the long run. Tesco is one of the largest supermarket chains in the UK, with a huge brand presence. It has introduced loyalty schemes that have been successful in attracting customers, along with enhancing the brand’s appeal andRead MoreWhy Customer Loyalty Should Influence Marketing Strategy1375 Words   |  6 PagesThe concept of Customer Loyalty can be seen in the work of Deming in his TQM model but the modern more detailed definition was derived from the work of Storbacka, Strandvik, and Gronroos (1994) in the area of service quality models. Relationship marketing places great emphasis on customer lifetime value. The conventional wisdom suggest that loyal customers are the most profitable but recent work by Heiner Evanschitsky and John Glanfield, both now at Aston Business School suggests that this may notRead MoreRelationship Between Customer Loyalty And Marketing Strategy1662 Words   |  7 PagesMarketing Mix The relationship between Customer Loyalty and Marketing Strategy? 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However our mission is only to meet competition and increase sales and not to resort to loyalty programs. We considered the following factors before deciding against choosing a loyalty rewarding program. facts ï‚ © In a survey, of 2500 Americans nearly 50% of the loyalty program members said thatRead MoreHow Companies Used Marketing Strategy 30 Years Ago1490 Words   |  6 Pagesengage customers and remain profitable. The way how companies used marketing strategy 30 years ago is not the same as for today. Companies must find ways to have a competitive advantage and still make a profit. This paper will discuss some of the ingredients that are needed to have a successful company. According to Kim (2012) some essential elements to having a long term relationship with consumers is having trust and satisfaction. A company will not be able to sell to you if the customers do not

I Am Sam s Mental Retardation - 999 Words

I am Sam was quite possibly one of the best movies I have ever seen in my life. I was personally very moved by the entire story. I learned a lot about how these kinds of cases usually pan out for those that are mentally disabled. I had not ever thought of a story like this, but now that I was opened to these kinds of issues in the lives of people with mental disabilities, I am glad that I watched this movie and gain some insight. Sam faced several psychological issues in this story. Out of all the psychological issues this movie portrays Sam to have, his mental retardation is the one that is the main focus of the story. This movie goes to show that his intelligence is that of a seven-year-old. This escalades the story because as his daughter begins school, her intelligence grows larger than her fathers, which is the center of the problem throughout this story. In the beginning, the movies goes to show that Sam has a case of obsessive compulsive disorder (OCD). Throughout the movie, they continue to show his case by first organizing the artificial sugars at Starbucks to finally, near the end, organizing alcohol pads from Pizza Hut. Along with OCD, we find out from the help of the lawyer fighting against him in court, that Sam also has autistic tendencies. Also, in several parts throughout the movie, Sam shows behavior such as going to a certain restaurant the same time every week, and having to eat a certain t hing at a certain place, or else he becomes very upset. Along withShow MoreRelatedCharacter Analysis of Sam Dawson from the Film, I Am Sam1669 Words   |  7 Pagesï » ¿Case Study of Sam Dawson Authors name Authors institutional affiliation Authors note Case Study of Sam Dawson Part 1 I. Character Background The name of the film selected for this case study is I am Sam. (2002) The protagonist of the film is Sam Dawson, who is played by the actor Sean Penn. Sam Dawson is a developmentally or intellectually challenged adult male, who has a young daughter, primary school aged, named Lucy. Sam and Lucy live together without her mother, who is a homeless personRead MoreFundamentals of Hrm263904 Words   |  1056 Pagesstudy smarter save money From multiple study paths, to self-assessment, to a wealth of interactive visual and audio resources, WileyPLUS gives you everything you need to personalize the teaching and learning experience.  » F i n d o u t h ow t o M A K E I T YO U R S  » www.wileyplus.com ALL THE HELP, RESOURCES, AND PERSONAL SUPPORT YOU AND YOUR STUDENTS NEED! 2-Minute Tutorials and all of the resources you your students need to get started www.wileyplus.com/firstday Student supportRead MoreStrategic Human Resource Management View.Pdf Uploaded Successfully133347 Words   |  534 PagesPrentice-Hall, Inc. A Pearson Education Company Upper Saddle River, New Jersey 07458 Compilation Copyright  © 2003 by Pearson Custom Publishing All rights reserved. This copyright covers material written expressly for this volume by the editor/s as well as the compilation itself. It does not cover the individual selections herein that first appeared elsewhere. ii Permission to reprint these has been obtained by Pearson Custom Publishing for this edition only. Further reproduction by any

Analyses And Evaluation Of Various Codes Of Ethics In Business

Question: Discuss about the Analyses And Evaluation Of Various Codes Of Ethics In Business Environment. Answer: Introduction The report here discusses about the business ethics in global environment. The report here defines ethics as the morality basis on which moral judgments, standards and rules of conduct not only addressed but also identified for a business. The report also discusses about the background with an elaboration on the need of the implementation of business ethics. Then is report also explains why at all ethics was needed in business. There is also analyses and evaluation various codes of ethics in business environment and the relation business holds with the stakeholders. There are also a personal reflections and implications for business practice in the report. Background The evolution of business ethics has been a result of myriad changes occurring in business over time. The common way of determining the actual meaning of an upstanding citizen, an active participant, a decent individual and an excellent tool for some with good leadership skills is through Ethics (Ferrell Fraedrich, 2015). Therefore, ethics defined as the morality basis on which standards, moral judgments and rules of conduct not only addressed but also identified. In this regard, business ethics defined as ideals, standards and values responsible for guiding behavior in a business climate. Thus, in this context, most organizations define principles that are specific for outlining the pervasive boundaries of behavior that are absolute and all encompassing. Thus, in business, norms remain based on principles that gets social acceptance and based on accountability, trust and honor. The issues faced by workers in the 1920s helped in drawing attention not only towards the harsh working conditions but also to the child labor laws (Mnookin Weisberg, 2014). This was a period when capitalism was a concept that played a pivotal role in the evolvement of the business ethics. During this time, a progressive movement ensured citizens with the concept of living wage. The main aim of the movement was to persuade business for adopting policies that ensured allocation of sufficient income for the workers for fulfill their need for education, recreation, health and retirement. Then again, the political and social movements of the 1960s are also responsible for bringing in major changes in the arena of business ethics (Crane Matten, 2016). Things took a different turn in the 1980s when incidents like illegal contract practices, influential peddling, bribery, financial fraud and deceptive advertising were responsible for shaping the business ethics during this time. Explanation The dawn of the 21st century led to the evolution of new issues that in turn helped in the evolution of the business ethics that looked after product safety, misconduct financially on a global platform, cybercrime, protection from intellectual theft of property and issues involving sustainability of products and organizations (Gunasekaran Spalanzani, 2012). Thus, today the ethical issues faced by leaders in a business culture mainly focuses on Protection of the environment Avoid meltdowns like the global giant Enron Corruption against financial institutions Introducing products that does put public health at risk Avoiding discrimination Ensuring that sexual harassment is kept away from work place Protection of intellectual property In this context, one can say that ethics and laws are in control of two different domains. Thus, a law made for protection of public life whereas ethics meant to govern matters utterly private. Therefore, in other words, laws clearly reflect a set of rules enforced which everyone follows whereas ethics refers to personal view that is a reflection on how individual makes a choice for navigation of their life (Becker, 2012). There was a time whenbusiness ethics management focused primarily on themanagement of behavior of the employees but now there is an increase in attention for the development and implementation of tools and techniques that are associated with themanagement of social responsibility from a broader perspective (Myers, 2013). These externally focused components have involved considering the demands of other stakeholders. The core areas where themanagement of business ethics might pose relevant include: Setting the standards of ethical behavior Managing the relations of Stakeholders Ethical Performance assessment Analysis and Evaluation Codes of ethics are voluntary statements that not only commit industries and organizations but also professionals to specific actions, values and beliefs that are the reason behind appropriate ethical behavior in employees (Fu, 2014). There are however, four types of code of ethics for the corporate. These include professional code of ethics, corporate or organizational code of ethics, industry code of ethics, and programme or group code of ethics. The role that organizational or corporate code of ethics holds includes (Bishop, 2013): These codes of ethics is specific to a single organization The code of ethics sometimes called code of conduct or code of principles Ensures identification and encouragement of ethical behavior The roles that Professional Code of Ethics plays include (Matthews, 2012): Ensures professional groups with their own guidelines for appropriate behavioral conduct This is applies for people in professionals of medicine, law and accountability The role that Industry Code of Ethics plays includes (Ford Richardson, 2013): This code of ethics also applies to specific professions and particular industries There are many countries where the financial service industry will have its own code of conduct for the companies operating within the industry. The role that Program or group code of ethics plays includes (Beeri et al., 2013): There are certain programs or sub group of organizations who establish code of ethics for those taking part in their specific programs. For instance, this includes collaboration with business leaders from Japan, USA and Europe that contributed in the development of code of ethics globally. With the rise of the multinational business, many organizations have found that code of ethics established in the home country may need to be remolded for the international operations. Thus to make the guidelines for domestic employees relevant and more applicable in the overseas context three principles should be implemented (Morel, 2015). There should be respect for human core values There should be respect for local traditions The belief in context on deciding what is right or wrong. However, three key relationship attributes determine the perceived importance that stakeholders have. These are as follows: Power: This refers to the perceived capacity of a stakeholder in influencing the action of the organization. Urgency: The level to which stakeholder claims considered for immediate action Legitimacy: Wherever the stakeholders actions considered desirable and appropriate by the organization This has been general trend that the relationship that business and their stakeholders is confrontational in nature (Burchell Cook, 2013). However, stakeholders relationships can take a different variety of forms that include: Challenge: This refers to opposition or mutual conflict One-way support: This relationship based on sponsorship Sparring partners: This refers to periodic conflict, healthy conflict Endorsement: This relationship type refers to paid and unpaid public approval such as labeling Strategy dialogue: This refers relationship between partners through discussion over long-term issues Project dialogue: This refers to discussion between partners for purposes that are specific Joint venture or alliance: This refers to formal partnership that involves mutual commitment of resources. Task force: This refers to co-operation for achieving a specified task There have however been problems with collaboration of stakeholders. These include resource intensity that is not only expensive but also time consuming as compared to the existing form of business decision-making (Angelstam et al., 2013). There is also culture clash that defines the different values and goals. Uncontrollability is also one of the key problems that crops up from stakeholder collaboration. Collaboration with the stakeholders also leads to cooptation that implies that do the stakeholders collaborate for real commitment or they do so for fulfilling their own selfish motives, the answer is not quite clear. With the collaboration of the stakeholders, there lies the problem of accountability in terms of responsibility, liability and enforcement. Thus, there must be different approaches that a business must adopt to become more performance oriented. They include assessing the ethical, social, environmental performance to make the business more sustainable. Personal Reflections and Implications for Business Practice According to my viewpoint, the present business world faces a constant challenge of maintaining a climate that is ethical while maintaining profitability and competitive. Thus, I believe that maintaining ethical behavior however reflects ways that remains consistent with business worldviews of moral values and principles. However, I can say that working as ethical business comes with its own benefits (Trevino Nelson, 2016). This includes the ability of the business to not only keep and attract investors but also keep its customers and employees. In such cases, investors are also at peace of mind knowing that the company they have invested in promises to work in a responsible manner thereby giving them an assurance that their money will not go in waste. Moreover, I have seen that employees working for a company with strong business ethics are more confident that they do not have to work under conditions that involve any kind of unethical practices. Businesses performing with ethics a re also in an advantageous condition from the point of view of customers, as they know that they are buying products and services from a company that knows to source materials in a responsible manner. In this context, I can draw in the example of Johnson and Johnson and the Tylenol case. On September 30, 1982, there was death of three people in the Chicago area from introduction of cyanide into the extra strong Tylenol capsules. However, there remained link between the death and the capsules that spread like wildfire and thus Johnson and Johnson notified, as they were the manufacturers of Tylenol (Berg Robb, 2013). Therefore, as an immediate course of action Johnson Johnson ordered for an immediate recall of the Tylenol bottles. Thus according to me, from, ethical point of view the company did not want to lose its reputation and thus put public safety as the primary concern. As a company of refute, they kept the image of the company secondary compared to public safety. This made the incident a legendary one thereby becoming a future study in textbook as to how Johnson and Johnson handle tragedy. The decision was not only the most appropriate one from the ethical point of view but the company also applied skills in handling the aftermath of tragedy. Thus, I believe that businesses that operate within ethical guidelines also have lesser risk for its poor performance. Such businesses also have lesser chances of finding themselves in breaching of one or multitude of laws that are concerned with required behavior. These include laws involving payment to regimes that are corrupt or policies related to environmental practice. I believe that just in case the company held in law breaching cases, not only fines imposed on the company but also its directors but also individual employees. Thus, reputation is one of the most important aspects for a company which is also the most difficult to build once lost. Thus, the company should uphold the promises and try to maintain them that are an important aspect in maintaining a companys reputation. Therefore, I believe that businesses that do not follow any particular ethical code or carry out any kind of social responsibility do face wider consequences. Conclusion The report concludes by throwing a light on the personal reflections and implications of business practice from ethical point of view. The management discipline and business ethics is dependent on the quality management of the company. The managerial principle and values, which are the basics of the social responsibility values applied and discussed in the analysis. The cases discussed in the following report are of organizations that conducted their operation in the ethical way and experience a better position in the global market. In this context, the perfect example is that of Johnson and Johnson is whose effective handling of the Tylenol case helped it to maintain its reputation. The corporate social responsibility comes from the morale of doing business and that dependent on the values and mission that a company adapts while selling the products or services, known as social implication of business ethics. There is also analysis and evaluation done based on business ethics. The r eport also gives a background information and explanation of the business code of ethics. References Angelstam, P., Andersson, K., Annerstedt, M., Axelsson, R., Elbakidze, M., Garrido, P., ... Skrbck, E. (2013). Solving problems in socialecological systems: Definition, practice and barriers of transdisciplinary research. Ambio, 42(2), 254-265. Becker, G. K. (Ed.). (2012). Ethics in business and society: Chinese and western perspectives. Springer Science Business Media. Beeri, I., Dayan, R., Vigoda-Gadot, E., Werner, S. B. (2013). Advancing ethics in public organizations: The impact of an ethics program on employees perceptions and behaviors in a regional council. Journal of Business Ethics, 112(1), 59-78. Berg, D. M., Robb, S. (2013). Crisis Management and the" paradigm case. Rhetorical and Critical Approaches to Public Relations II, 93. Bishop, W. H. (2013). The role of ethics in 21st century organizations. Journal of Business Ethics, 118(3), 635-637. Burchell, J., Cook, J. (2013). Sleeping with the enemy? Strategic transformations in businessNGO relationships through stakeholder dialogue. Journal of business ethics, 113(3), 505-518. Crane, A., Matten, D. (2016). Business ethics: Managing corporate citizenship and sustainability in the age of globalization. Oxford University Press. Ferrell, O. C., Fraedrich, J. (2015). Business ethics: Ethical decision making cases. Nelson Education. Ford, R. C., Richardson, W. D. (2013). Ethical decision making: A review of the empirical literature. In Citation classics from the Journal of Business Ethics (pp. 19-44). Springer Netherlands. Fu, W. (2014). The impact of emotional intelligence, organizational commitment, and job satisfaction on ethical behavior of Chinese employees. Journal of Business Ethics, 122(1), 137-144. Gunasekaran, A., Spalanzani, A. (2012). Sustainability of manufacturing and services: Investigations for research and applications. International Journal of Production Economics, 140(1), 35-47. Matthews, J. (2012). Role of professional organizations in advocating for the nursing profession. Online J Issues Nurs, 17(3). Mnookin, R. H., Weisberg, D. K. (2014). Child Family and State: Problems and Materials on Children and the Law. Wolters Kluwer Law Business. Morel, N. (2015). Servants for the knowledge-based economy? The political economy of domestic services in Europe. Social Politics: International Studies in Gender, State Society, 22(2), 170-192. Myers, M. D. (2013). Qualitative research in business and management. Sage. Trevino, L. K., Nelson, K. A. (2016). Managing business ethics: Straight talk about how to do it right. John Wiley Sons.

Integrated Brand Management Bags and Jewellery

Question: Discuss about theIntegrated Brand Managementfor Bags and Jewellery. Answer: Introduction Colette Hayman aims to help women style themselves so that they can carry themselves with ease and confidence. The products sold by the firm are bags, jewellery and accessories targeting the women (Colettehayman.com.au 2017). According to Lindstrom (2005), Colette Hayman makes a synergy of multiple senses to create emotional connections. The products are attractive in nature thereby pleasing sight. Campaign shoot are conducted by the company for sound marketing. The smell of the leather bags is distinctive thereby giving a brand identity. In this manner, the brand maximizes sensuous values and creates the most iconic image (Colettehayman.com.au 2017). According to Holt (2003), a few brands become icons when they operate at the cultural level. The brand defines itself with an affordable statement of high-end fashion trends. Colette Hayman recognizes the gap and fills it with their unique concepts while empowering women of all cultures. The style savvy brand enables the women of all ages and tastes to treat themselves with the latest pop culture trends. The designs are influenced from the current and upcoming trends. The brand targets women to empower them and targets national contradictions. Colette Hayman is planning to extend their footprint to countries like USA, UK, Canada and many others (Colettehayman.com.au 2017). Jones and Motluk (2008) argue that persuasion is the key element of all interaction. Several persuasive strategies are adopted by the brand that makes the customers or potential customers look in a framed manner. The brand interacts with the customers on social media such as Instagram, Facebook, Twitter, Pinterest and others that are widely use platform by masses. Features such as international delivery and tracking persuades the customer to make purchases from anywhere in the world. They consider style over substance by using smooth communication. The women empowerment message and theme is more empowering than other brands (Colettehayman.com.au 2017). References Colettehayman.com.au, 2017.About us. [online] Colette by Colette Hayman. Available at: https://www.colettehayman.com.au/pages/about-us [Accessed 25 Feb. 2017]. Holt, D.B., 2003. What becomes an icon most?. Harvard Business Review, 81(3), pp.43-49. Jones, D. and Motluk, A., 2008. How to get exactly what you want. New Scientist, 198(2655), pp.32-37. Lindstrom, M., 2005. Broad sensory branding.Journal of Product Brand Management, 14(2), pp.84-87.